AI Is Changing Marketing Forever Let’s be clear... Most marketing teams today are still using AI in a limited way. They’re leaning on it for quick copy edits, summarizing blogs, or drafting ad variations. These uses can be helpful. But they barely scratch the surface of what’s possible. Because the most important shift in marketing right now is the rise of Agentic AI, systems that can take action independently. These systems observe, prioritize, and execute marketing workflows without...
6 months ago • 3 min read
The Ridiculous ROI of Email Marketing Let’s be honest… Most brands are dramatically underutilizing one of the highest-performing channels in the entire marketing stack. They treat email like a side dish. A monthly newsletter. A seasonal promo. An afterthought. But here’s the thing: Email is potentially the single biggest missed opportunity in your business. Email Is Still the Highest ROI Channel While brands pour spend into ads and organic content, hoping for traction… Email quietly delivers...
7 months ago • 1 min read
The Easy Way to Dominate Local Search If your business relies on local customers finding you online... Google visibility isn’t optional. When someone searches for your service in your city, Google chooses who gets seen and who gets ignored. The top three results in the map pack get the majority of clicks. If you’re not there, you may as well not exist. Local SEO Isn’t Just SEO This isn't blog posting. It isn’t general backlink building. It’s not a wide net. It's owning your service area with...
7 months ago • 2 min read
The Difference Between $10M & $100M Brands Most people think the difference between a $10M brand and a $100M brand is: • Better product-market fit• Better performance• Bigger ad budget• More talent• More SKUs But in reality, the biggest leap comes from something far less tactical: A stronger narrative. Narrative is what makes a brand unforgettable. It’s the story people tell about you when you're not in the room. It's the feeling they attach to your logo before they've read a single word....
7 months ago • 2 min read
Google’s New AI Search Is Here Google I/O 2025 came with some huge announcements. You’ve probably noticed it by now. Search results look different. Way different. Google just rolled out AI Overviews = instant, AI-generated summaries right at the top of the page It’s one of the biggest shifts in how people find information since Google was created. And despite all the negative press, it's good for SEO. In fact, if you know how to play it right… This could be your biggest SEO advantage yet. AI...
8 months ago • 2 min read
How to Get Your Business to Show Up in AI AI chats like ChatGPT, Claude, and Perplexity are changing how people search. Instead of sifting through 10 links on Google, users ask a question... and get one answer. If that answer doesn’t mention your business? You’re invisible. You can't just focus on SEO anymore. AI visibility is just as important. And it’s quickly becoming the new front door to your business. So, how do you get your business to show up? Let’s break it down. What AI Chat Tools...
8 months ago • 3 min read
How To Build Your Brand Let’s clear something up... Your brand is not:• your logo• your colors• your fonts• your design Those are wrappers. Helpful? Sure. But they don’t make "your brand" valuable. They just make it look a little shinier on the shelf. Your brand is your reputation. That's it. Brand = What people believe to be true about you. And those beliefs are earned through action, experience, and consistency. You don’t “design” a brand. You become one. What Makes A Brand? Ask someone...
8 months ago • 1 min read
Your Creative Output Needs an Upgrade Let’s be honest… most brands are still relying on creative that was “good enough” a year ago. It worked before. So it gets reused. Tweaked. Dusted off and repurposed for the next campaign. And in the past, that worked. You could get by with decent creative, a strong offer, and enough media budget to push it through. But that version of advertising strategy is falling apart, fast. AI didn’t just speed things up. It changed the entire advertising process....
8 months ago • 2 min read
Content You Can't Live Without There’s one type of content that's more important than anything you could ever produce yourself. More valuable than professional photos. More valuable than polished video ads. More valuable than the slickest copy you could ever write. User Generated Content Content created by your customers, your community, your fans. The words they say. The photos they take. The videos they post. It’s real. It’s raw. It’s trustworthy. Why It Matters In a world flooded with...
8 months ago • 1 min read